Help Bridgwater see the good work happening around it.
People build a reputation through what they do. PR helps others understand it. I’m Shane Dean, founder of The Purple Sheep. I offer PR support for Bridgwater businesses, schools and community organisations, drawing on work including the Chilton Trinity School campaign.
Bristol-based, with PR experience in Bridgwater and across Somerset.
A school story with roots in Bridgwater.
At Chilton Trinity School in Bridgwater, the work combined regular positive newspaper stories with an ambitious connection: a visit from explorer Sir Ranulph Fiennes and an honorary lifetime patron relationship. The case study describes the campaign and links to the client’s account.
That experience illustrates two useful parts of PR. Consistent stories help a community understand an organisation over time. A thoughtful introduction or shared experience can create something worthwhile for the people involved, as well as something worth reporting.
For your organisation, we’ll start with its own circumstances. What do local families, customers or partners need to understand? Which achievements can you evidence? Who can tell the story in their own words? The answers shape the work.
Tell the stories behind your organisation.
School reputation and communication
Develop a regular way to spot school stories, prepare them and agree approvals. Pupil achievements, new opportunities and community partnerships can help families see beyond the prospectus.
Explain the value of a new opening, a service or a partnership. We’ll look for the practical benefit to customers and the community, then prepare clear material for relevant media.
Help people recognise the knowledge behind your name. We can work on commentary, interviews and your professional story, with a clear focus on what you can usefully contribute.
A Bridgwater Mercury story needs a connection with its readers. A school project may offer a pupil’s perspective; a business announcement may create an opportunity for local people. We’ll make that relevance clear and check the details before approaching the press.
A community partnership also needs shared expectations. Who speaks for each organisation? Which facts and photographs can be used? When can the news be released? Agreeing those points early makes the story more useful and reduces last-minute confusion.
Sharing a school achievement?
Bring the achievement, why it matters, a staff contact and the school’s approval and permission requirements. The people involved should understand how their story will be used.
Working with a local partner?
Agree the purpose, responsibilities and public announcement together. A partnership needs a real contribution behind the photograph.
Read the work. Follow the published stories.
Chilton Trinity School
Explore the Bridgwater school campaign, the Sir Ranulph Fiennes connection and the client’s account of the PR. The page also clearly separates later school news from the earlier campaign, so you can see what each source supports.
The Priory Learning Trust case study shows a longer relationship that developed from local school stories into wider opportunities for young reporters. It provides another perspective on sustained education PR.
Tell me what your Bridgwater organisation is doing, who you hope to reach and any dates that affect the story. You may already have useful material in staff updates, project notes or questions from families and customers.
We’ll choose the stories worth developing, agree who checks the facts and set a manageable scope. You work directly with me, with the fee and responsibilities agreed before the work begins.
Yes. The website includes a case study of The Purple Sheep’s work with Chilton Trinity School in Bridgwater. It describes school coverage and the connection with Sir Ranulph Fiennes, alongside links to the client’s account and later school news.
The Purple Sheep is based in Bristol and supports organisations in Bridgwater and across Somerset. We agree the practical working arrangement, including any visits, when discussing your brief.
No. Education is an important part of Shane’s experience, but PR support is also available for businesses, founders and community-focused organisations. The brief starts with your audience and what you want them to understand.
We can assess the local relevance of your story, prepare clear material and make an appropriate approach. The newspaper makes its own editorial decisions, so coverage cannot be promised.
The cost depends on the work, timescale and support needed from Shane. A single announcement and an ongoing programme have different scopes. Send a few details and we can agree the work and fee before starting.
Find PR support for your area.
Based in Bristol, I work with organisations across Somerset and take on briefs for London audiences. Explore the approach, relevant work and questions for your location.
Doing something good? Let’s get people talking.
Tell me what you’re working on. I’ll help you work out where the story is.
